Marketing Websites – Building Profitable Websites   by marketingwebsites

Marketing Websites perhaps the most important — and inexpensive — strategy is to rank high for your preferred keywords on the main search engines in “organic” or “natural” searches (as opposed to paid ads). Search engines send robot “spiders” to index the content of your webpage, so let’s begin with steps to prepare your webpages for optimal indexing.

The idea here is not to trick the search engines, but to leave them abundant clues as to what your webpage is about. This approach is called “search engine optimization,” abbreviated as SEO.
In the following article we explain how to optimize your website content.

Marketing Websites – Identify Keywords

Millions of customers use search engines to buy products and services. Do you know what your customers are searching for? For example, let’s say you sell phones. Are your top customers searching for “Mobile Phones”, “Cells”, “Telephones” or something else? That’s why keyword research is crucial – because you need to know what your ideal customers are searching for.

Keywords Research

The first thing you need to do is go to websites which provide tools for doing keyword research. There are few 100% free tools that you can be using over and over again. Below are 3 TOP tools that we use personally:

1. Google Keyword Tools – https://adwords.google.com/select/KeywordToolExternal

2. Wordtracker – http://freekeywords.wordtracker.com/

3. SEO Book – http://tools.seobook.com/keyword-tools/seobook/ (Require you to register a free account before using the tools)

Marketing Websites – On-site Optimization

1. Write a Keyword-Rich Page Title. Write a descriptive title for each page — rich in keywords you want people to find you with — using 5 to 8 words. Remove as many “filler” words from the title (such as “the,” “and,” etc.) as possible, while still making it readable. This page title will appear hyperlinked on the search engines when your page is found.

Entice searchers to click on the title by making it a bit provocative. Place this at the top of the web page between the < HEAD >< /HEAD > tags, in this format: < TITLE >Marketing Websites in 5 Steps – Turn your Website into Profitable Website< /TITLE >. (It also shows on the blue bar at the top of your web browser.)

Plan to use some descriptive keywords on your home page. If you specialize in silver bullets and that’s what people will be searching for, don’t just use your company name “Acme Ammunition, Inc.,” use “Silver and Platinum Bullets — Acme Ammunition, Inc.” The words people are most likely to search on should appear first in the title (called “keyword prominence”). Remember, this title is your identity on the search engines. The more people see that interests them in the blue hyperlinked words on the search engine, the more likely they are to click on the link.

2. Write a Description META Tag and add your keywords. Some search engines include this description below your hyperlinked title in the search results. The description should be a sentence or two describing the content of the webpage, using the main keywords and keyphrases on this page.

Don’t include keywords that don’t appear on the webpage. Place the Description META Tag at the top of the webpage, between the < HEAD >< /HEAD > tags, in this format:

< META NAME=”DESCRIPTION” CONTENT=” Marketing Websites will turn your Website into a Profitable Website – Internet Marketing – Email Marketing Ã?¢ï¿½ï¿½ Article Marketing tips.”>

The maximum number of characters should be about 255; just be aware that only the first 60 or so are visible on Google, though more may be indexed.Include your META keywords.

< META NAME=”KEYWORDS” CONTENT=”marketing website, marketing websites, website marketing, profitable websites, profitable website “>

The recommended maximum number of keywords no more than 6-7 per web pages.

3. Include Your Keywords in Headers (H1, H2, H3). Search engines consider keywords that appear in the page headline and sub heads to be important to the page, so make sure your desired keywords and phrases appear in one or two header tags. Don’t expect the search engine to parse your Cascading Style Sheet (CSS) to figure out which are the headlines — it won’t.

Instead, use keywords in the H1, H2, and H3 tags to provide clues to the search engine. (Note: Some designers no longer use the H1, H2 tags. That’s a big mistake. Make sure your designer defines these tags in the CSS rather than creating headline tags with other names.)

4. Position Your Keywords in the First Paragraph of Your Body Text. Search engines expect that your first paragraph will contain the important keywords for the document — where most people write an introduction to the content of the page. You don’t want to just artificially stuff keywords here, however. More is not better. Google might expect a keyword density in the entire body text area of maybe 1.5% to 2% for a word that should rank high, so don’t overdo it.

5. Include Descriptive Keywords in the ALT Attribute of Image Tags. This helps your site be more accessible to site-impaired visitors and gives additional clues to the search engines. The ALT attributes do help get your images ranked higher for image search.

6. Use Keywords in Hyperlinks.Search engines are looking for clues to the focus of your webpage. When they see words hyperlinked in your body text, they consider these potentially important, so hyperlink your important keywords and keyphrases. To emphasize it even more, the webpage you are linking to could have a page name with the keyword or keyphrase, such as marketing-websites.php – another clue for the search engine.

7. Make Your Navigation System Search Engine Friendly. You want search engine robots to find all the pages in your site. JavaScript and Flash navigation menus that appear when you hover are great for humans, but search engines don’t read JavaScript and Flash very well.

Therefore, supplement JavaScript and Flash menus with regular HTML links at the bottom of the page, ensuring that a chain of hyperlinks exists that take a search engine spider from your home page to every page in your site. Don’t set up your navigation system using HTML frames (an old, out-dated approach); they can cause severe indexing problems.

Some content management systems and e-commerce catalogs produce dynamic, made-on-the-fly webpages, often recognizable by question marks in the URLs followed by long strings of numbers or letters. Overworked search engines sometimes have trouble parsing long URLs and may stop at the question mark, refusing to go farther. If you find the search engines aren’t indexing your interior pages, you might consider URL rewriting, a site map, or commercial solutions.

8. Create a Site Map. A site map page with links to all your pages can help search engines (and visitors) find all your pages, particularly if you have a larger site. You can use a free tools to create XML sitemaps that are used by the major search engines to index your webpages accurately. Upload your sitemap to your website.

Then submit your XML sitemap to Google, Yahoo!, and Bing (formerly MSN), following instructions on their sites. By the way, Google Webmaster Central (www.google.com/webmasters/) has lots of tools to help you get ranked higher. Be sure to set up a free account and explore what they have to offer.

9. Develop Webpages Focused on Each Your Target Keywords. SEO specialists no longer recommend using external doorway or gateway pages, since nearly duplicate web pages might get you penalized. Rather, develop several web pages on your site, each of which is focused on a target keyword or keyphrase for which you would like a high ranking.

We are committed to seeing your business succeed online and provide you with all the avenues to do so. Contact us now to see how 555 Web Design can help achieve your online goals. Check out our profitable websites packages.

http://www.555webdesign.co.uk/webdesign.php

About the Author

We are a full service internet marketing agency. Our staff have been trained to provide the best SEO, PPC and Website Design solutions.

We are committed to seeing your business succeed online and provide you with all the avenues to do so. Contact us now to see how 555 Web Design can help achieve your online goals.

http://www.555webdesign.co.uk/getintouch.php
Google Sites: Bob’s Cardboard Cutouts

Pleasant Hearth Ascot Fireplace Glass Door, Black …

Pleasant Hearth Alpine Fireplace Glass Door, Black …

York Wallcoverings York Kids IV JV6280M Carousel Horse Mural, White/Gold $59.95 If you live in a fantasy world or wish you did, this handy decorating item is something you are sure to love. This Trompe L’ Oeil (“Fool The Eye”) mural will add instant brillant charm to any room. You’ll feel like you could just climb up on the handsome steed and ride off into a fantasy! Measures approximately 52″W x 53″H. This mural is pre-pasted and quick to apply. Full instructions included. Y…

Building Website Traffic: PROVEN Low and No-Cost Web Traffic Generating Tips, Secrets, Tools, & Resources, That Get More Web Traffic To Your Websites and Blogs! $67.00 Discover How You Can Quickly and Easily Create ALL The Traffic You Want To Your Websites and Blogs… Just Like Turning On a Firehose!”And NO – it’s NOT just buying Google AdWords!Dozens of profitable traffic sources you’re not using (but should definitely add to your traffic lineup)… When Building Web Traffic!Get the inside track on driving as many TARGETED visitors to your websites and blogs …

Gary Gadget: Building Cars (Win/Mac) $29.99 Gary Gadget: Building Cars lets you bring together endless car part combinations, for building your own amazing vehicles. Put together engines, gadgets, doors, wheels, lights and tons more! Just about everything you think can be used for making a car is in Gary’s junk yard. It’s up to you to recycle these wacky old parts into new cars in the workshop….